The 7 biggest benefits of SEO for companies

 

Every business, large or small, today needs visibility on the web.

Without this visibility, consumers who start their web searches for local businesses cannot find them. We are talking about 97% of consumers.

For online commerce, it is rather 82% of consumers who start their research on the web.

Who would want to limit themselves to a market made up of 3% or 18% consumers?

SEO services in Lahore helps business owners to rank better on search engines.

As a result, they can attract more potential customers to their sites and do better business.

What is SEO?

If you didn't know, the acronym SEO refers to "search engine optimization".

Organic SEO and SEO are terms that you may have heard of before that also refer to SEO.

Search engine optimization is part of a set of tactics a business can take to increase visibility on the web and improve the online experience of its customers.

The practice of SEO therefore brings together several strategies, methods and best practices to position a website and its pages in the first results on search engines, and this, in a sustainable way.

Why do it? Here are a bunch of good reasons!

7 major benefits of doing SEO

1. It's less expensive

Less expensive than what? That several other marketing channels, such as advertising for example.

Advertising on the web and social networks is nothing wrong, far from it in fact. It is an important cog in several marketing strategies on the web and social networks.

On the other hand, it implies that the advertiser pays a cost (generally a cost per click (CPC) or a cost per mile (CPM)).

Your level of traffic will therefore be directly influenced by your level of investment, which is not the case with SEO.

With natural referencing, the costs boil down to those of the services that you might need to position yourself properly on the search engines.

2. SEO is sustainable and cumulative

Organic SEO is sustainable.

 

For several years, an optimized page that responds to several user requests (user requests = typing keywords in Google search) can obtain a significant volume of traffic.

 

What is not understood, at least before you start reaping the full benefits of SEO, is its cumulative value.

There is a parallel to be drawn between SEO and the investment world.

 

In the investment world, capital is invested in order to obtain returns. The return then adds up to the capital for even more capital, for even more return, for even more capital… You see where I'm going.

 

A similar effect to the added value of return on capital also applies to SEO.

 

An optimized page doesn't earn more returns, but it does gain popularity, which usually means more traffic, better online experience, more backlinks, and more positive signals.

 

In short, Google will reward your efforts by giving you… even more traffic! Hence the cumulative effect of SEO.

 

It's unknown and that's good because you can use it to your advantage.

 

3. Organic traffic is the most important source of traffic for a majority of websites

A business that operates on the web needs to know where its traffic is coming from.

 

An easy way to determine where traffic to your website is coming from is to install Google Analytics on it.

 

The tool is free and really powerful.

For many websites, search engines are the primary source of traffic acquisition.

 

In fact, Google alone monopolizes nearly 60% of all global traffic, all types of traffic combined (just that).

Google also monopolizes around 80% of search traffic against a little over 20% for its competitors such as Yahoo, Bing and DuckDuckGo.

With this clear dominance, optimizing your site for Google searches is a wise decision.

4. Natural referencing promotes a memorable experience

The experience of Google users is directly influenced by the experience on the sites to which it redirects traffic.

Google has invested astronomical sums year after year to improve the experience of users of its platform as well as the search results it returns.

With such colossal investments, it's hardly surprising that Google is trying to sort out the sites that have a positive experience from those that have a worse one.

Speed, ease of navigation, bounce rate, number of pages viewed, consultation time, number of images, level of content difficulty ... are a small sample of all the factors analyzed by Google to qualify the experience on your site.

In short, by doing good SEO you improve the user experience, consumers are happy, Google is happy, everyone is happy!

5. More traffic with intent to purchase your products or services

With a good content strategy, careful keyword planning, and various technical optimizations, SEO can bring you traffic with high purchase intent.

For example, local SEO has become a fundamental success factor in attracting targeted traffic to local business websites.

With local SEO, a local business can focus its SEO initiatives to respond to more specific user queries focusing only on the regions in which it does business.

Quotes, local backlinks, Google My Business, social media profiles, NAP (for name, address, phone) are all elements of local SEO to optimize and inspect frequently.

For a better click-through rate and even more traffic, management of e-reputation and opinions left online is essential.

Percentage of consumers viewing reviews of local businesses on the web

6. If you are not on the 1st page, you are invisible

Several studies show that the top 3 positions on the first page of search engines alone get almost 40% of all clicks.

In total, the first page gets 82% of all clicks.

From there, each of the links in positions 11-20 (on the second page) get between 1% and 2% of clicks.

Percentage of traffic based on search engine position

So it's no secret that if you're not on the first page of the SERP ("search engine results page"), you will get a low share of total search engine traffic.

 

And who says little traffic, says few results.

 

The thing to do to find yourself on the first page of search engines is to start optimizing your site through SEO.

 

7. Outperform the competition with SEO

Take the example of two companies that sell similar products for all practical purposes.

 

One of them implements good organic SEO practices while the other has an unoptimized website.

 

Which business do you think will attract more customers through search engines? Which business will have the fastest growth and the best results on the web?

Conclusion

SEO is a very effective method of getting traffic to your website which has several advantages:

Organic SEO is inexpensive compared to various traffic acquisition methods.

A website and its optimized pages can get a high volume of traffic for several years.

Organic traffic is the most important source of traffic acquisition for a majority of websites.

SEO promotes a memorable user experience.

SEO allows you to get traffic with a marked interest in your products and / or services.

An optimized site whose pages rank on the first page of the SERP gains more clicks and traffic.

A site implementing good SEO practices can outperform the competition.

In short, having a website is a great place to start.