Opening your own nail business at
home is much easier than you think. In this post, we talk at length about the 7
key points.
Home beauty services were much
more common in the days of our grandmothers. I still remember the names of the
two hairdressers of my grandmothers and how pleasant it was when they came to
my house with their products and everything was filled with the smell of hairspray,
dye and hot wax.
Times are changing again, and it
is more difficult than before to set up an establishment at the street level.
Starting a manicure business without a large initial investment may seem
complicated. However, it is possible with effort and time. In this post, you
will find the keys.
HOW TO OPEN YOUR OWN NAIL BUSINESS
Not all people who want to make
hand and foot care their way of life can afford to borrow or go into debt if
business doesn't go as it should.
You need to have a nail salon business plan for starting your salon
business. This is nothing more than a forecast of expenses, materials, and
furniture, local rental expenses, electricity, and water, in addition to
various municipal taxes.
However, there is another way to
carry out this type of business: do it at home.
To open your own home nail
business, you need far fewer resources, so it can be an ideal way to start.
1- DEFINE THE SERVICES
To start the project, we need to
know exactly what type of services we will offer at-home and our prices.
The first thing is to make a list
of all the services that we can offer, one by one, on a sheet of paper (manicures,
pedicures, nail polish, UV gel, acrylic, etc.).
2- CALCULATE THE COSTS
The second thing is to calculate
the prices. More or less we have an idea of the prices that are in different
places, but for our business model, we have to take into account three things:
the quality and price of our materials, the time we spend in doing the service and
finally the displacement.
For the displacement, we have
three options:
The first is to walk around our
neighborhood, which will undoubtedly be cheaper and less time wasted (time is
money, and of course, money).
The second option is to take
public transport, which involves a monthly subscription.
The third is to use our car,
something very comfortable but on the other hand dangerous for our economy,
since gasoline is at a reasonably high price and free parking is not always
available, especially in city centers. This last option raises the final cost
of manicures.
Therefore, I recommend starting
with the first option and creating a portfolio of clients in the neighborhood.
Do not travel outside of certain limits unless it is a service for a group of
women, which could compensate.
3- SET OUR PRICES
We will put the prices according
to what we want to earn by adding the materials we use in proportion and the transport.
To see if it compensates, we can
set a minimum salary that we want to have to cover our standard of living and
calculate how many services we have to perform to reach that salary.
The price we have set will be
fair depending on how many services are available per day. It is about dividing
the estimated salary between the different services' prices and seeing if it is
viable.
For example, if we put the basic
manicure with color at 8 dollars (which takes us half an hour) and set a
minimum salary of 650 dollars, it comes out to 81 manicures in a month.
If we divide it by 20 working
days, they go to 4 basic manicures with color a day approximately to get 650
dollars.
Logically it is an estimate.
There will be services with a lower price and others with a higher price, but
we are already clear that we must perform four services a day at the lowest
price we offer to get to earn the salary we want.
4- CHOOSE AND BUY THE MATERIALS
Once we are clear about the
prices, we move on to the next point. We will need a trolley or manicure
briefcase with wheels, preferably.
Professional briefcases are very
useful and are specifically tailored to our needs. What is true is that they
are usually expensive.
If we don't have a lot of money,
we can look at second-hand briefcases or use a trolley or suitcase with wheels.
The materials that we carry it is
preferable that they are few but of better quality. Clients will be happier if
we use brands that work well than brands that will last less.
Ideally, select good quality
polishes and acrylic powders or UV gels if we offer artificial nails. Keep in
mind that the quality of your products is paramount. If your manicures don't
last as long as they should, break or fall out, you will lose clients. Don't
skimp on a quality, professional brand.
Taking care of hygiene is
essential. We must clean the utensils and bring them in perfect condition since
otherwise, it gives a terrible image. The files should also be disposable or
sanitized to perfection. The use of gloves and a mask, as well as suitable
clothing, is highly recommended.
Of course, everyone is free to
wear their clothes, but it is always advisable to give a professional image
while being close.
5- HOW TO CREATE AND STRENGTHEN OUR CLIENTELE
Once we have everything ready, we
will take care of creating a clientele. This is the most complicated part of
the process. The usual thing is that in the first months we do not manage to
reach the forecasts. We must remember that a business is not created overnight;
it takes patience and effort.
The first thing is to get hold of
our friends and acquaintances, the so-called word of mouth. But this, unless we
are people of extreme sociability, will not be enough.
6- SOCIAL MEDIA
The next thing to do would be to
advertise on the internet, on our city's free ad pages, and on beauty forums.
These ads should be placed
periodically since the older, the fewer chances it has of appearing in the top
positions in searches.
Creating a Facebook page of our
business where we specify services and our contact can be very useful.
The complicated thing about
social networks is that you have to know how to position yourself. Once we
create the page, the ideal thing would be to invite our friends and
acquaintances, ask our friends and family for help in public and privately to
help us spread it.
It is crucial to publish
regularly. If you do not plan to take care of the page and use it daily, post
offers on it (for example), share things of interest related to the world of
nails or interact with other carriers, it is better not to do it. An unused
page gives a very bad image.
If you also have time and desire,
you can open a blog to publicize your business. But it is the same as the
Facebook page; if you are not going to use it, better do not open it. It takes
a lot of time and a lot of effort. You also have to research SEO and web
positioning and apply it to take effect.
7- TRADITIONAL MARKETING
Another option to spread your new
business is the mailbox. Distribute in the neighborhood mailboxes a photocopy,
small-sized stamp, well designed and written without spelling mistakes. Our
services and contact will appear in it, specifying that the service is done at
home. Put up posters in the closest stores that allow it (supermarkets,
drugstores, greengrocers, even hairdressers where this service is not offered,
and places for women in general) announcing our services and prices.
It doesn't hurt even to use some
marketing technique such as offers if you show the flyer or call on behalf of a
friend and a client. You can even make a "member" card and give one
service out of 8 as gifts.
For example: on the card, you add
a stamp or signature every time you do a service; when you reach the eighth, it
is free. It never hurts to ask how they came to contact you, since this way you
can know which methods work best.
If most of your clientele comes
from recommendations of friends and offers that you have published on your
Internet page, perhaps you do not need to continue distributing advertising in
the mailboxes, since, in addition to spending time and money, it is not working
and does not bear fruit. With which it is a useless expense that must be
avoided.
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