6 Ways to Get Traffic to Your Website

 

Website Traffic is vital to the success of every online company. No luck without persistence. No matter how much time, effort, and money you put into your web, it will have any meaning if there is no traffic to it. Never. And it isn't good for business.

So, since bringing more traffic to your site will increase your chances of success online, you need know-how. Based on my experience building and growing numerous websites,

Here are six tried and tested techniques for driving traffic to your website.

 

1.    Remember, content is king.

You will not be effective immediately, but a good content marketing plan is one of the best strategies to increase your web traffic in the long run.

In the past, this meant filling your page with keywords to artificially improve your results page's ranking in the search engines (SERP). But Google now explicitly advises against this practice. While it's always important to create SEO-friendly content (Wordstream has a helpful guide on how to do it), Google's increasingly sophisticated search algorithms are doing a better job of unearthing quality.

Shortcuts, like keyword stuffing to trick Google's algorithm and boost a page's ranking, have not only become ineffective, but Kissmetrics warns that they can lead to your site being penalized by Google. Plus, quality content is much more likely to be shared, translating to more backlinks to the website. Backlinks not only drive more organic traffic, but they also improve SERP rankings.

According to Search Engine Watch, Google's first page results receive 92% of all traffic. Organic traffic grows rapidly from there. Improving your organic search results and producing quality content is one of the easiest ways to drive more traffic to your web.

 

2.    Be present on social networks

Taking advantage of social media is one of the best ways consumers can keep in touch with their audience and drag new customers to their website. Hosting giant GoDaddy has found that 61% of its high-traffic sites have a Facebook page attached. While having a Facebook page and Twitter account is more or less considered a requirement for online businesses today, don't overlook less-established platforms.

Say, for example, your business is primarily B2B. In this case, LinkedIn can be a gold mine for potential clients. Does your company sell products with a strong visual identity? A picture is worth a long speech, so think about Instagram. Digiday reports that the scope of organic content on social media is getting much difficult to overcome, so improving your social media presence is one of the most efficient and cost-effective ways to reach your consumers.

 

3.    Mobile Optimization.

This trend has continued, and with increasingly faster and more sophisticated mobile devices, there is no reason to believe that it will abate anytime soon. It's no surprise that Google is now factoring in mobile-friendly website optimization when evaluating its SERP. It provides you with a useful free tool that will tell you how well your website is optimized.

In addition to its effect on your website's SERP ranking, this optimization can also influence consumer confidence in your business and the likelihood that people will recommend it. Google has found that 89% of people are likely to recommend a brand after having had a positive brand experience on mobile. Even in the digital age, word of mouth is a powerful tool for driving your website traffic.

 

4.    Optimize loading speed.

Another factor that affects SERP rankings but has a huge impact on usability is page load speed. When waiting for a page to load, no one wants to sit around doing nothing. 40% of people leave websites that takes more than three seconds to load, according to Kissmetrics. The images' size is one of the most important culprits when it comes to sluggish page load times.

Free tools like ImageOptim make it easy to compress your images before they are posted to your website. Depending on your website's platform, plugins like Smush for WordPress can automatically optimize your images. If your website is heavy on images, it can dramatically improve its performance. Google is offering a free tool that gives your insight into the speed of your website.

 

5.    Email Marketing Strategy.

Email marketing strategy has been around for almost as long as email has been around. It has become so common that, on occasion, people have predicted its demise. While cold-emailing may be dead due to the effectiveness of spam filters and regulations like GDPR, marketing to a mailing list remains one of the most effective ways to drive traffic to your site. Web.

If you are in e-commerce, automated email marketing tools like MageMail can help you increase your sales significantly. These plugins enable you to retarget customers who have visited your pages and add products to your shopping cart without making a purchase. Abandoned cart reminder emails have an astonishing 40% average open rate if sent within three hours of abandonment, according to Business Insider.

 

6.    Advertise pay-per-click and on social media.

While organic search can provide a better ROI for your business in the long run, paid search can potentially deliver results faster. A well-thought-out and well-executed Pay Per Click (PPC) campaign through Google Adwords can lead to a dramatic increase in traffic.

Remember to do your research. PPC campaigns can quickly become costly if they are not sufficiently planned and targeted. Keyword Planner, from Google again, is an invaluable tool, but don't stop there. Ahrefs can help you identify exactly what your competition is doing with their paid search campaigns. SEMrush can show you competitor's budgets, top keywords, and their most profitable advertising. With this knowledge, you can tailor and improve your PPC campaigns accordingly.

I have already talked about the importance of having a strong social media marketing services to drive more traffic to your website. More and more, however, creating and sharing great content on your social media profiles is not enough on its own.

This is especially true for Facebook, where recent changes to the news feed, dubbed "Facebook Zero," have made it more difficult to reach followers organically. This is where Facebook Ads come in. With its vast customer data store, Facebook allows you to drill down into your target audience, showing ads only based on the demographics you define.