Tip # 1
To get results, it is not enough
to do "like everyone else" or repeat competitors' successful
experience - the time of the conveyor approach in promoting a business on
social networks has passed. Today, social networks are a platform where you
need to choose a specific work scheme from the very beginning!
Always start with goals and
objectives!
If you are forming a technical
assignment for social media marketing
services promotion or if you plan to start the work yourself:
identify and articulate your
goals and objectives;
choose the methods to achieve
them.
If the goals are clear and clear
to you, and the methods raise questions, write down everything that interests
you in the list and go to the agency with it.
Nevertheless, in 2020,
applications continue to arrive, which are formulated something like this:
"How much will it cost to
attract 1500 subscribers per month and two posts per day on three social
networks?"
"How much does it cost to
promote my account? "
"By the end of the year, we
want to increase the number of subscribers to 15,000, and we need ER 2.5.
Please attach a ready-made strategy to the KP, start publishing posts in
communities in 8 days. "
The number of subscribers, the volume of content are not goals, and the plans are most likely behind the
answer to what you will do with these subscribers next or why this content
should be published.
Suppose you are interested in
promoting a product on social networks. In that case, it may turn out that
subscribers are not vital to you, and you do not even need to create a
community. You can successfully sell a product using targeted advertising,
attracting traffic to the site, or collecting applications directly on social
networks.
By the way, the promotion
strategy in social networks is a separate large block of work and eight days
is not enough time to launch a project, and if someone promises you to do
everything in 8 days, most likely, this person should not be trusted with your
business!
Tip # 2
All work done on social networks
is based on the needs, interests, preferences, and habits of your audience.
Do you have high qualifications,
achievements, advanced technologies, better conditions, huge profits, and
excellent prospects? Fine! But on social media, it's not you that matters, but
the needs of your audience. By neglecting this fact, companies make mistakes of
different levels - from writing content that has nothing but self-admiration to
depriving potential customers of the most necessary information and tools for
ordering.
When evaluating your ideas and
plans, abandon yourself as a reference point, look at everything through the
audience's eyes, and consider its interests and habits.
And for this:
·
look for your audience,
·
get to know better
·
find out their opinion,
·
build hypotheses,
·
experiment with formats,
·
catch feedback!
·
Solve the problems of your audience,
·
create convenience for her,
·
let her recognize herself in the portrait of
your buyer and customer.
Remember: benefit to the audience
always comes first, even if you want to say something about yourself.
Tip # 3
How do you collect your initial
audience? - such a question arises before everyone brings a new project to
social networks.
At the start of the growth in the popularity of promotion in social networks, it was not considered shameful to
bring bots to the community (i.e., add non-existent users to the page
subscribers for money). Yes, indeed, when a person comes to the community and
sees that someone has already subscribed to him, this causes him more
confidence, but it is essential to learn:
bots are more often harmful than
useful;
the more time has passed since
the creation of social networks, the fewer tricks work;
Now, trust is aroused by other
people's social approval and honesty, and openness.
At the first stage, you can invite your employees, acquaintances, loyal customers to the community and honestly tell new customers that you are just launching a project. That being said, be sure to immediately offer something useful and valuable to keep these new people in the community. A loyal audience will stay if they like what you offer them. union complex do social media marketing for luxury apartments in Lahore.
Then you can carry out the activity Prize-free
and no-prized activities work in different ways,
Tip # 4
"I don't like green; let the
designer make a yellow-blue design!" The failure of many promising
projects to promote a brand in social networks is when a decision is made based
on the manager's personal opinion and without taking into account the real
preferences of the target audience. This will most likely be an ineffective
solution!
Remember: never transfer your
habits and preferences to the audience! We rely on data, not individual
opinion.
Tip # 5
Don't be bored at work!
This is a tip for copywriters and
other community content creators! Only if there is a shortage of content, the
result is ensured by the very fact of regular content release. For the last 4-5
years, due to the boom in promotion in social networks, users have faced an
overabundance of content, so it is categorically impossible to take a formal
approach!
Remember: if you are bored when
you are preparing content, the reader will be just as bored reading it! Don't
make people bored by sharing their attention with you!
Tip No 6
Accept feedback! Audience
feedback is one of the key benefits of social media. And the most valuable gift
from your audience!
We remember: we accept feedback
with attention and gratitude!
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