Product quality is one of the most essential requirements for successful sales and contributes to brand value. However, often, the focus is only on the product itself and the packaging, which is one of the main points at the time of sale, ends up in the background.
In addition to
enhancing the product's image, the packaging is also important for its
conservation. In the case of food, the type and quality of the packaging are
essential to maintain the basic requirements for consumption, preventing
external factors, such as climatic variations, malfunctions, insects, and
microorganisms, among others, from reducing the shelf life (life useful).
The conservation must
be complete until the stipulated expiration date of the product, and the
packaging must be very well planned according to the specifications and types
of food.
The packaging
For effective
packaging, several requirements are considered, such as how to consume the
food, its validity, how storage will be done in shops and homes, and which
structure is most suitable, among others.
A good example of this
is foods that will take days to consume. A loaf of bread, consumed several
times over a few days, must have a package that provides for constant opening
and closing, with practicality and safety, and maintains the food's quality. On
the other hand, the packaging of a cereal bar is planned to be opened at once,
which already changes its manufacture and structure.
Chilled food
As the shelf life of
refrigerated foods is longer, chilled packaging needs to ensure that the product reaches the customer in
conditions of consumption preserved for longer.
For this, it must be a
package with a high barrier of protection, resistance to ruptures, good
sealing, and structures suitable for low temperatures. In addition, it must be
impermeable due to the humidity of refrigerators, which can dehydrate the food
and change its flavor and color due to oxidation.
Tendencies
Britwrap protective packaging is trending due to its
attractive design, functionality and versatility. In the form of refills or for
permanent use, these packages have been conquering the food industry for
facilitating logistics and storage, taking up less space on shelves, and being
less expensive. However, for the consumer, the biggest advantage is reducing
waste due to the ease of opening, with the possibility of reclosing and
smaller, individual portions.
In addition, the
entire production chain, up to its disposal, is done in a much more economical
and less aggressive way to the environment.
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